written by

Reputation Management for Salons: How to Build and Maintain a Positive Online Presence

Beauty Salon Hair Salon Business 7 min read

Reputation Management for Salons: Master the art of building and maintaining a positive online presence. Boost your salon's reputation with proven strategies.

Suppose you're searching for indoor plants for your office to increase productivity and make your workspace look more attractive. And you stumble on one seller. Now when you search on Google, you're amazed to see that seller's online presence, including the Insta handle, website, Amazon, Facebook, and Flipkart reviews. It will be impossible to ignore that seller, and ultimately you'll make a purchase. It is essential to have a positive online presence.

Reputation Management for Salons How to Build and Maintain a Positive Online Presence

The above-described buyer's journey is not something new or unique.

In fact, according to surveys conducted in 2022, around 97% of consumers use the Internet to find a business.

That's why having a positive online presence is essential. It helps consumers find your business before they even know that you exist. And eventually, all this will play a massive role in your consumer's purchasing decisions.

A company's online presence can be characterized by how easy it is to find them online. It is essential to have an online presence to increase your brand awareness, build your brand's reputation, and provide visibility to your services when anyone searches on Google with related search terms. So it is no surprise that enhancing the digital presence of your salon business can get you pushed to the top of the list.

Why a Salon's Online Presence Is Important

Your relationship with your clients doesn't end when they leave your salon. High ratings or online reviews can help you stand out from your competitors, making your salon business successful. For local salon businesses, online reputation is everything. But with customers posting various reviews on different platforms, staying on top can be challenging and time-consuming. Almost every customer will check your online reviews before they enter your salon. And undoubtedly, only the positive one will encourage them to book an appointment.

Builds Trust

Your clients trust you with their skin, hair, or nail services. Review sites having positive feedback about your salon will boost their faith in you. Your clients will even be willing to pay more if they perceive you as a trustworthy business. A wealth of positive reviews shows potential customers that you deliver on your promises; hence you can be trusted.

Helps Identify Areas of Improvement

Besides what you're doing well in your salon, an online presence can also provide valuable insight into what you can improve on. Constructive feedback will help you identify areas you didn't know were of value to your clients. It will also allow responding to feedback or queries professionally. People trust businesses more often when they see you proactively trying to resolve issues.

Boosts SEO Performance

You may not know this, but a positive online presence can help improve your SEO. Positive remarks can improve your ranking and overall visibility, as it conveys to Google that your business delivers good services.

Mitigate the Impact of Negative Reviews

Unfortunately, most people leave a review after a bad experience instead of writing about a good experience. And it always takes more favorable ratings to undo the damage caused.

Knowing the basics of building a positive online presence for your salon business is essential to ensure you are not left in the dust of your competitors.

It's incredible how powerful the Internet has become. Prospects will not recognize your business if you don't have an online presence. Whether you run a solo business or own multi-location spas doesn't matter. To thrive, you must market yourself online. The basics of business have not changed. However, the platforms we use have. The best and fastest way to build an online presence while engaging your clients is online marketing. Let's look at some ways to work on reputation management for salons.

Be Seen - Start With Website and SEO

Your website is a digital brochure that helps people learn about you and your services. If you don't have one yet, it's time to get one. And if you already have one, don't fall into the trap of thinking that you can just set it up and forget about it. A visually enticing, fresh, and easy-to-navigate website is a must. Whether you're creating your first website or evaluating the current one doesn't matter. A website needs to be updated and nurtured regularly. And since we're talking about online visibility, chances are you're already familiar with Search Engine Optimization (SEO). But why is it important?

With search algorithms changing daily, SEO is one of the best tactics to build a positive online presence for your salon business; it is the way to get your website at the top of search results. So when people search for specific keywords related to salon services, they visit your website.

Use Picktime, a free cloud-based appointment-scheduling software, to convert your website visitors into customers. With Picktime, users will get a customizable booking page and a one-click book now button for your website. The Book Now button can also be integrated with your Instagram and Facebook handles so that you can convert all the visitors into customers. Not only this, but you can also use a Book Now button on your Google Business profile and convert visitors into permanent clients.

Capitalize on Loyalty

While several other tactics exist to build an online presence for your salon business and attract new clientele, reputation management plays a vital role in emphasizing customer loyalty. The more you prioritize maintaining a positive reputation, the greater the long-term return on investment. Quality service remains the most significant factor in acquiring and retaining long-term salon customers. Implementing a loyalty program further incentivizes customers to return, earn rewards, and contribute to your salon's positive reputation management.

To Email or Not to Email?

One of the best ways to build an online presence for a salon business is to create and grow an email list. An email list can enable you to connect with your existing or potential customers daily, weekly, or monthly. You can use a call to action on your website and social media platforms to promote your email newsletter. Along with collecting more leads, it will show how much the clients are interested in your content.

Reviews? Always Welcome!

Love them or hate them, reputation management shows that reviews are not going anywhere.. More than 50% of online shoppers reported that a negative review had convinced them to avoid visiting a business. These alarming salon businesses emphasize that negative reviews aren't going unnoticed. A few key benefits of welcoming reviews for your business are:

  • Better impact on sales
  • Enable problem-solving
  • An expanded conversation about your business
  • More customer engagement

How Technology Advancement Can Help in Reputation Management/Improving Online Presence

Having an online influence brand allows your business to reach more people. How most companies operate and interact with customers has changed over the past few years. And though this transformation has been complex for businesses, many of these changes have been for the better. Let's take Domino's Pizza, one of the biggest pizza restaurant chains operating in more than 83 countries. Domino's experienced a steady decline in orders in the year 2008. They are making teams look for other ways to revamp the business and grow again.

Soon the teams understood that making tasteful pizzas was not enough. It was the point that inspired Domino's to become a tech-savvy company.

And in the year 2015, they introduced Domino's Anyware for clients to order their favorite pizza via multiple channels. Likewise, various management tools have easy access to building a positive online presence for your salon business.

Picktime is your one-stop solution for taking bookings, sending appointment reminders (emails & texts), handling payments & invoices, or staff schedules & services, all within a few clicks at multiple locations while increasing customer satisfaction.

Picktime is a simplified web-based salon scheduling software. From hair, beauty, and nails to spa & fitness, Picktime can serve every business needs. Picktime can also be used with Instagram's Book Now button feature for faster bookings. All you need to do is go to the action button in settings, select the Book Now option, and log in with your Picktime account. And you're all set.

G2, Capterra, and Crozdesk have rated it the best in the industry for serving the happiest customers. Picktime offers an extensive list of features, including - unlimited location access, customized emails, unlimited appointments, automatic time zone conversation, calendar sync (Apple/Outlook/Google), waitlist & attendance, contacts import & export, payments (PayPal/Square/Stripe) with customized booking page available in 20+ languages. Using Picktime, you can manage your salon's online footprint while creating an online presence.

Although proactive management planning can cost you an upfront expenditure, Picktime can save you money in the long run and ensure your excellence shines through potential clients. By cultivating reviews, improving search rankings, responding to customer feedback, and optimizing social media strategy, you can reach prospective customers looking for salon services.

Free salon scheduling software Salon Business Management hair salon business productivity tips