The invention of social media has taken the world by storm. It is influencing the way people think, see and process. Every single person out there is on social media. The amount of time people spend on social media is constantly increasing. People are spending up to nine hours a day on social media platforms. With such rise in the usage of social media platforms, businesses need to be consistent with social media. As somebody who runs a Photography business where everything is visual and image based, online presence on social media is important.
Although social media can frustrating at times. As somebody who runs a business where everything is visual and image based, online presence is important. It is a great way to reach a huge number of audience and gain immense popularity. Here, I am going to walk you through a few social media platforms that are best for photographers and also few tips on how to create a presence on social media.
Social media Platforms
Instagram - Customer Engagement
Instagram is a social media platform that is mobile based. When your create a profile on Instagram, that first thing you have to do is make sure it is public. You can gain a huge amount of followers depending on how consistently you post on social media. Followers can like, comment and send your direct messages. When you post on Instagram, make sure you add relevant hashtags. Hashtags help in letting more people discover your profile.
Another interesting thing about Instagram is you can link your other social media profiles like Facebook, Twitter etc. You don’t have to go through the hassle of posting on each social media platform individually. You can also run ad campaigns depending on your requirements.
Facebook - Community Building
Facebook is a platform similar to Instagram. The difference is instagram is sort of like a gallery for your work whereas Facebook is your community. It is the best place to connect with new clients and create a brand for yourself. It has a great section where you can display all your contact details, website details and address. So all your information is easily available for people who want to get into contact with you.
You can integrate your public booking pages with facebook which has a higher chance of converting prospects into new customers. People can also leave you reviews on a scale of 1 to 5 stars. Use the ‘feature’ section to showcase your best pictures. You can also connect with your customers via the messenger app and answer queries.
Pinterest - Building a brand
Another interesting social media platform is Pinterest. Photography is the highest ranked topic on the platform. So there are a lot of chances you will be discovered easily by a lot of people. If you are focused on building a brand along with increasing the number of followers, then Pinterest is the way to go. Many photographers recommend pinterest for building your ranking and is also very popular among women. It works the best for vertical photographs.
Flickr - Best for storing and sharing
Flickr is platform where you can host your images and videos. It has a great online community and in addition to it, you can share your pictures with people that matter to you the most. It is a great choice for budding photographer to get to know new people and also connect with people just like you from any part of this world. Get feedback, join discussions and do much more.
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